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Go Gone Bait
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Every year in the U.S., anglers lose an estimated 24 million pounds of soft plastic lures, according to research from the University of Wisconsin–Milwaukee.
Those lures are made from PVC — a material that can persist up to 400 years and leach toxic plasticizers into waterways.
We developed a biodegradable polymer that matches plastisol’s softness and performance, but fully degrades in under six months.
